How to Write Powerful Headlines That Get Action A look into why powerful headlines are important to get action from your target market, and how to write them effectively. On any given day, consumers are bombarded by hundreds of advertising and marketing messages. The competition for the heart and mind of the prospect or buyer Continue Reading

How to create a video as a marketing tool in the fast and furiously growing competitive video world. Like any other marketing tools, your video presentation needs to be planned for content, time span, and results expected in the end. It’s always about getting your audience from here to there. For them, it’s from a Continue Reading

Take action now and Simplify   Simplify – defined as ” to make less complicated, clearer, or easier” (Collins World English Dictionary). From another article – “Too much time on administration slows growth and innovation” many businesses are spending more than 50% on unproductive tasks. If this is you then time for a change and Continue Reading

Stay ahead of your competition – Create focus !! “By failing to prepare, you are preparing to fail” Benjamin Franklin (1706-1790) You can’t say it any better than Benjamin Franklin. A business plan shouldn’t be a chore or something you put off to the last minute. You can write a Business Plan over a few Continue Reading

A look at the trends of mobile devices, the impact on your business, what the growth means and how your web content looks to your target market. It is now quite clear that the use of mobile devices from phones to tablets is increasing by quantum leaps. The effect of it is significant in a Continue Reading

A look at some of the most popular social media platforms and what is said about their main focus of activities. According to a Forbes report, the traditional website alone is no longer enough.  Social media networks need to be added to the list of marketing tools. Other articles insist that using social media is Continue Reading

Pros and cons of some of the most popular video hosting platforms available to deliver your video presentation. After you’ve created your video (Click here to see article), the next step is to decide what type of hosting platform you will be using to upload your video for viewing. There are several services available but Continue Reading

Blogging is a commitment. Many people embarking on writing a blog underestimate how much of commitment it actually is. I will cover a few of the issues you will need to think about when you are writing or considering to write a blog. What’s the purpose of the blog? – A pretty obvious question but Continue Reading

Are you struggling to keep up with all the different ways to communicate with your customers? Your not alone. If you are like me you probably have (Twitter, Linkedin, Linkedin groups, Facebook, Youtube, Google +,  your own website and of course phone email etc). I found a great tool to help with this. I have Continue Reading

Executive with Business and Marketing Experience   Seasoned executive with 19 + years’ consumer marketing experience and track record of driving high double-digit market growth in Europe, the U.S., Australia and New Zealand. Proven abilities in P&L management, product and brand positioning, pricing, marketing, business development and media and client relations. Skilled relationship-builder with colleagues Continue Reading

Expect the best – Are you an optimist or pessimist? We are halfway already through the first month of 2012. It was only 2 or so weeks ago when millions of people around the world were clinking glasses and celebrating the arrival of the new year. “Though no one can go back and make a Continue Reading

Trust, Relationships and Loyalty After more than 20 years in business I have learn’t that your business life shouldn’t be any different than your private life. How so you say? “Remember, we all stumble, every one of us.  That’s why it’s a comfort to go hand in hand.”  ~Emily Kimbrough Just like  in your personal Continue Reading

We all like a generous person, so why not be a generous business person Generosity is freely sharing what you have with others. It is being willing to offer money, help or time when it is needed. To be generous means giving something that is valuable to you without expectation of reward or return. “Business Continue Reading

Some Cool and Unique ideas for 2012   If you want to stand out and be unique – here is just the things you need Helmet Experiments Unique and interesting designs – http://www.behance.net/gallery/Helmets/1145999                 If you want customisable – here is just the things you need Digitally customise Continue Reading

Would you put on 32.5kgs (72lbs) so that you could be more relatable to your customers? A personal trainer did this so he could become more relatable to his customers. On his blog he states “ This is my story of how I plan on going from being obsessed with being fit, to fat in Continue Reading

Leadership Quote: “What lies behind us and what lies before us are tiny matters compared to what lies within us”” Walt Emerson Wisdom Quote: “Example has more followers than reason” Christian Bovee Too much time on administration slows Growth and Innovation Are you spending too much time on paying bills and general administration? I often Continue Reading

Qantas struggles with Social Media Qantas has landed themselves in hot water again.  So if it’s not enough to have your customers already unhappy with you about canceled flights over the weekend before the Melbourne cup – you pour some petrol on the fire to make it worse. Not possible you say.  Well they did Continue Reading

There will be a fierce battle on all fronts. Google + recently launched business pages on Google +. Some would say it took them awhile. Will business Google + pages win them the war. Maybe? What I found interesting is that up to a short while ago Mark Zuckerberg  (facebook founder) was the most followed Continue Reading

One mistake I see repeatedly in marketing analytics is trying to find success without first deciding on what success looks like. The simplest example I can offer comes from the time when I assisted a Web comic artist in determining the effectiveness of her advertising. She ran a very small operation, but it’s a lesson that Continue Reading