Generosity – is it a business principle?
January 19, 2012
We all like a generous person, so why not be a generous business person
Generosity is freely sharing what you have with others. It is being willing to offer money, help or time when it is needed. To be generous means giving something that is valuable to you without expectation of reward or return.
“Business is probably one of the places where generosity’s returns can be seen monetarily pretty quickly, as multiple deals occur over the course of a year. People who like how you do business come back to you time and time again, eagerly and happily, yielding direct gains for your company.” (via http://www.whatithinkabout.com/why-generosity-creates-wealth-day-4-generosity-in-business/)
Generosity is often witnessed by free blogs, sharing of knowledge on twitter, linked in, facebook, get togethers or networking events where business people share and help each other.
If you own a small cafe and you have a kind and generous waiter you will see that they will win over customers, and those customer will become loyal to that business. Small deeds like smiling, helping people to a table and showing that they care are all truly welcomed by people.
It is often said ” People don’t care how much you know until you show how much you care”.
How can businesses be generous? Well it all starts with you. If you show generosity and kindness by example, others will follow and/or reciprocate.
It may be sharing your knowledge, assistance, time or money. If you own a business and hire staff – remember its the small things not the big things people remember.
Be a giver!! ‘It is more blessed to give than to receive.’ Acts 20:35
Email me @jon@jwightconsulting.com if you have things you would like to know more about in 2012.
