Know what success looks like before you seek itSeptember 25, 2011
One mistake I see repeatedly in marketing analytics is trying to find success without first deciding on what success looks like. The simplest example I can offer comes from the time when I assisted a Web comic artist in determining the effectiveness of her advertising. She ran a very small operation, but it’s a lesson that scales to big business as well.
Scott Kinoshita – thecmosite.com
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