Obesity and how a Personal Trainer is relating to his customers

Would you put on 32.5kgs (72lbs) so that you could be more relatable to your customers?

A personal trainer did this so he could become more relatable to his customers. On his blog he states “ This is my story of how I plan on going from being obsessed with being fit, to fat in 6 months and how I plan on showing everyone how to get back to fit again in 6 more months. “ (www.fit2fat2fit.com)

It has often been said the best way to build trust and a relationship with your customers is to relate to them on their level. So there is definitely something in what this personal trainer doing.

Personally I think a little too far – but that’s just me. The biggest concern I would have would be the potential risk to his health.  Apart from the weight issue he has learn’t more about the discrimination that obese people face.

According to Modi (Monash University)

• In Australia, more than 17 million Australians are overweight or obese.
• More than four million Australians are obese (BMI > 30.0 kg/m2).
• If weight gain continues at current levels, by 2020, 80% of all Australian adults and a third of all children will be overweight or obese.
• Obesity has overtaken smoking as the leading cause of premature death and illness in Australia.
• Obesity has become the single biggest threat to public health in Australia.
• Via http://www.modi.monash.edu.au/obesity-facts-figures/obesity-in-australia/

Whether you think he is  crazy or not the fact is he will be better able to help people lose weight and gain better health.
I would recommend that you simply relate with your customers, learn from them, and most importantly: speak to them.

Find out:

• What they like or love?
• What they need help with?
• How you can help them?
• What bugs them the most?  You may not be able to help, but you might know someone who can.

So all that being said please make sure you tell me what you like or don’t like about articles that I post.  I am forever grateful for your comments (good or bad).